99-point SEO Check-up

The Happy Guy Marketing offers a 99-point website SEO audit:

First, a confession. Your website SEO audit won’t really be 99 points. It’s just a marketing gimmick, because “137-point check-up” doesn’t have the same ring. But what counts is that we really put your website under the microscope for a complete analysis.
We look at every facet of your website that can affect your search engine rankings and provide you with a list of specific actions to take to improve your rankings and “rankability”. Each point will include simple explanations of what needs to be done, as well as the SEO theory behind our recommendations. Furthermore, we rate every point for importance and also for urgency, so you will know exactly where to focus your attention.
NOTE: We do NOT provide a generalized report or some 99 SEO tips manual. You can find that type of information all over the Internet. They are a dime a dozen, although many are not worth that much. When we conduct your 99-point check-up, we get our hands greasy under the hood ofyourwebsite and deliver recommendations specific toyourwebsite. Beginners can apply SEO tips; our complete SEO audit is for serious website owners who want superior performance.
Our SEO audit will identify three types of issues:
Missed SEO opportunities that your website should capture
Barriers to search engine rankings that should be removed
Effective tactics already in place that should not be removed or impeded

1. At just $900, the SEO audit is an affordable way to get a complete overview of the best ways to improve your website’s rankings, prioritized for your action. Here are just a few of the areas your 99-point SEO check-up will cover when we create your report:
2. Website domain issues
3. Website structure and architecture
4. Website content and theme analysis
5. Internal navigation
6. A detailed review of your top 4 pages
7. Outbound links analysis
8. Inbound links analysis
9. Usability (brief overview only)
10. Tags, meta tags and tag attributes

If you are ready to put your website on top SEO performance, we are ready to provide the check-up it needs. We will need to know your top search terms you are targeting for your site overall, the top four pages and what search terms each one is specifically targeting (the main search term and 2 – 4 others), the location of your target market.


Read more:http://www.seotipswebsite.blogspot.com/seotips

SEM Consulting: Search Engine Marketing

Internet, web or search engine marketing can generally be defined as generating sales and/or capturing leads & enquiries from potential customers who are surfing the Internet.

Traditionally, this has meant an SEM consultant trying to get your website into the main search engine's (Google, Bing, Yahoo etc.) organic rankings - so that it shows up when a potential customer of yours types in a commercially relevant 'keyword phrase'. There are consultants and specialists who make their living by working to get sites on the first page of the search engine results for the keywords that will generate sales and leads. This specific SEM consulting service is called SEO (Search Engine Optimisation.) For background information and a basic explanation of SEO, click on the 'What Is SEO & SEM' bullet in the left column.

Internet marketing has now grown to include PPC (Pay Per Click) advertising which includes Google Adwords. These are ads that are written by advertisers to be triggered when certain keywords or phrases are searched on (when you perform a search, they will generally show up on the right hand side and in a boxed area at the top of the page.) Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that one 'click' only. i.e. You only pay when someone 'asks' to see your advert. This is how Google, Bing and Yahoo make billions of dollars every year.

The future of Internet marketing lies in a comprehensive strategy that maximises both of these areas synergistically. Any good SEM consultant will tell you that PPC often brings in the first results, and is used to test the market and keywords needed. But SEO must be kicked off as early as possible, as it takes time (weeks and sometimes months) to build consistent results. Once SEO results start to trickle in, you benefit from a growing 'snowball' of leads/enquiries with a zero acquisition cost - something that all businesses should aspire to!