Stop Banging Head for Back Links, Use SEO Tips to Connect People

It is seen as yet, many companies having SEOs on the job of promoting their websites; look for relevant websites to get back links from. It’s a conventional way or SEO Tips of getting links and it may be due to the company requirements or due to lack of SEO guides or skills that personnel has. One must always look for cut throat SEO ideas and SEO techniques to get more qualitative links from credible websites or may be from connecting people. Amazed? Well, yes it is now seen that building public and business relations is now a part of SEO Tips of 2011 in order to get good links.

Searching for relevant websites, extracting emails that may or may not work, doing a trade linking within the 2 parties is a long tiring procedure to follow and at the end you are left with bargaining for positioning of your link on that website. Well in my SEO guide, being a professional SEO isn’t to be a beggar, asking for links or bargaining but websites and businesses should link back automatically due to your work.

Why not put yourself on a slog mode. Hit sixes as much as you can by increasing the ROI of the company and getting quality back links with fewer efforts in connecting people. Let me guide you the way to search for the people for connecting that may help you in doing SEO slog for the website:

Step1: Search People

Instead of searching for relevant websites, search for relevant journalists, blog contributors, relevant community members, social networking or people with many connections in their social networks.

Step2: Following & Contributing

Following their contributions and discussions is the key to get them engaged with you and communicate. Follow wherever they may contribute to like in blogs, forums, communities, discussion boards etc. this would make a virtual connection of that person with the SEO professional.

Step3:  Building Public Relation



If the SEO gets successful in communicating with the person and connected to him/her then it is easy to identify the needs and wants of that person. Building something eye catching and informative for that person who will build strong bond between both the parties then it means the target of an SEO is set and ready to be on slog mode.

Step3:  Deliver the Idea

Sharing that information or page created especially for them is to be delivered; so that they visit the page offered and browses it for their concerns. Everything on the information shared should have meaning and should make sense for the person.  The content being shared is to have appropriate links, keywords, and quality content.

Benefits of SEO Slog via Public Relations

Progressive Link Building by sharing content to the connected people and requesting it to share with the social network. As many places the content will be shared, the back links will increase.
Likes by people for the content will automatically raise ranks in search engines due to the endorsement being done by many people.
Authentication and genuine content or information sharing is the key to success as it would gain attention by many people; brand awareness will be shared, and will be shared in the social circle.
If the content shared is valuable for users and interesting then an SEO has just to relax and see the slogging being done i.e people would share your content automatically in social media and other network sites.
Adding more valuable content to connected people attached links in the content will increase ranks, credibility and ROI of the main business website.
www.seotipswebsite.blogspot.com

Organic Search Engine Optimization Checklist for Experts

(Discovery Updates - priority first)

Goal: Permanent Top Rank at all organic search engines
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Commitment: I work on effective SEO, whenever I can. [Thy I Statements & Work Priorities help]
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#1. I recommend creating content for one new or existing inside webpage every 15 days, for each site maintained. What is important is that your web pages have original content. Link exchange pages lack this because the title and description of the outbound urls are mostly duplicate content. On your link swap pages, words should be added to the top describing the theme of the content. When you are done filling your existing pages, one entirely new webpage should be created every 15 days.

Tip A: Offering a useful service or resource is the best way to get free backlinks, according to Matt Cutts, SEO SPAM worker at Google.

Tip B: Useful service(s) and resource(s) include: Respectable outgoing links, a poll created at micropoll.com, a Bookmark Us javascript, offering news updates, a certified "Seal of Approval" button from a good site, a Google Custom Search, an article on the History of your theme, a site map for users, a disclaimer, a dictionary on your site's theme, a chat room like one created at meebo, a youtube or similar video, Google Gadgets, secrets, and easy to find Contact Us link. Respectable outgoing links: A dmoz.org page, a directory.google.com page, a wikipedia.org page, another well-known web page on your site's theme.

Tip C: I recommend creating and maintaining two site maps. One for Google Sitemaps in XML form and one for visitors.

Tip D: The creation of one new web page should be counted as two fresh backlinks. The new page must have at least three hyperlinks to other webpages at the same site.
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#2. Keywords: A good start is determining your site's relevant keywords, using this Keyword Suggestion Tool and by visiting other popular sites with your theme. I keep record of popular keywords phrases each good page should contain. Semi-naturally, I fill pages with half of these keywords, then I rotate in the others when it is easy to do.

Tip A: A keyword density analyzer (after Submit, "Keywords found on page") can be used. A goal for this tool should be to understand how many times keywords should occur on a page.

Tip B: 97% of your site's pages should have no keyword that is mentioned more than seventy times or more than 5% of word density, to avoid having redundant content for users. There is a good possibility that keyword stuffing is an SE algorithm penalty according to Matt Cutts, SEO SPAM worker at Google.

Tip C: 95% of your web pages should also have its main keywords mentioned at least 2.5% of word density. The reason for this is that each page gets good search engine ranking with its main keywords.
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#3. One keyword phrase should be used, for your page's 1st top engine rank goal. Your page should contain this phrase two times exactly plus two times close to the phrase. Ex: "Search Engine Optimization" twice on your page and "Search Engine" two more times.

Tip A: Beginning SEOs should focus on keyword phrases with a low to medium search volume. Phrases high in popularity can take a while for top ranking because of competition.

Tip B: A chosen keyword phrase should be used as 30% of backlink titles, and three to ten other supporting phrases for 70% of titles. When most of these get to top twenty at one engine, I like to, gradually, choose additional keyword titles. I don't like to work on over fifty backlink titles for one webpage, to avoid a possible SE algorithm penalty.

Tip C: A backlink without a keyword title should be equal, in SEO effectiveness, to one with a title. Ex: A banner with your backlink.
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#4. Three or more quality backlinks placed on two-plus different sites, per your one site, every week is required. Placing three backlinks, in one week, into only one site (home and inside pages) is probably not enough to improve your site's engine rankings.

For new backlinks, I use the following Techniques, most efficient first:

   #4.1 An efficient way to quality relevant blog, forum, social-network, article posting, and link exchanges: At Google, I search for a keyword phrase, I choose a web page, then link:__ search at Yahoo. The next step is to click Inlinks. One of the drop-down menus will "Show Inlinks Except from this domain." The highest quality web pages are the Site Explorer search results at the top. Quality blog and forum comments including your backlink are good. I like to catalog all social sites that do not take comments, then avoid these. After I complete work on a Yahoo link:__ search, I catalog the url I just searched, to avoid working on the same results at a later date.
   Tip A: When your site has hundreds of different backlinks, a search for link:yourwebsite at Yahoo can help. What you can look for is the possibility of adding an additional backlink on a different page in these results. When searching for more free ad space on social-network sites, site:thesocialsite.com keyword will show more good hypertext-matching backlink possibilities.
   Tip B: I use two Microsoft Word documents, to organize all my site's backlinks. One for link exchanges and one for all other backlinks (forums, blogs, directories, etc). I like Microsoft Word because it allows me to color the font of every other data set, for easy viewing, without line-breaks. I resize Word to about 30% of my screen size. The other 70% fills-up the internet browsers. I use abbreviations like NW for not working, Nnf for no nofollow, NF for not found, Rcpl for reciprocal, Pw for password, and "waiting" for new backlinks not added yet. I list link swaps in alphabetical order, with the link listed at my web site first, then my abbreviated page(s) their backlink(s) is on, then the reciprocal(s) mine is on. The reciprocal should be placed at the beginning when it has the same url as the listed, to save space in the word-processor. I place all sites to avoid in a notepad document, alphabetically. I refer to this, before working on any url.
   Tip C: When visiting sites, I bookmark web pages that I can work on later. I work on only one or two of the backlink building techniques on this page at the same time. They are (1) posting, (2) link swaps, (3) buying at popular directories, and (4) other. Lack of computer memory and speed comes into play when too many programs are open at one time. I change the words in the bookmark label for theme organizing because I have different sites.
   Tip D: I recommend adding around five relevant web pages, from this Yahoo link:__ search, to your quality pages, then sending the webmasters a link exchange offer. [Thy Link Swap Scripts help] I take their link down after one month with no response. Doing this should land a quality backlink with 30% of the sites. Reason Why only Five: It minimizes possible email SPAM complaints. A backlink (link:__) search will show multiple web sites maintained by the same webmaster. When completing a link swap agreement from these, more can be easily created through a safe email reply.

   #4.2 It is safe to buy directory listings. I use lists found at the top of organic listings using keyword "directory." Two I like: Strongest Links and Inbound Link Quality Directories.
   Tip A: When submitting a site, I look for "deeplinks." These additional backlinks should be inexpensive. A deeplink is your site's inside page.
   Tip B: Before working on these, I make sure my Pay Pal balance can cover all the purchases. $400 should do for every 1 hour of work on directories. I am not stingy, some of these backlinks could end up being the best your site ever gets.

   #4.3 Posting to Blogs, through a direct visit, using Thy Big DoFollow List! I minimize posting to sites that use nofollow in: 1) The "a href" attribute of my link (<a href="http://www.domain.com/" rel="nofollow">Text Link</a>), or 2) The <head> <meta name="robots" content="noindex, nofollow"> </head>. Based on what I know, acquiring nofollow backlinks does not help any rankings. However, after watching Two Question about Nofollow and Does Google Value Its Own Links at Google Web Central, it is possible to redefine rules of the nofollow, after establishing a special nuance with Matt Cutts, head of SEO issues at Google.

   #4.4 I Post to Forums through a direct visit, after searching for "keyword forum."
   Tip A: Before registering, I like to View > Source of a page to see if other users have signatures with no nofollow.
   Tip B: I post link exchange requests showing other webmasters what inside pages I am offering for backlinks.

   #4.5 The other way to relevant quality blog, forum, and link exchanges: Simply searching an engine for your site's popular keyword phrase. Joining Yahoo and Google groups will create backlink possibilities!

   #4.6 At an engine, searching for: "your site's keyword(s) here" "Allowed HTML tags <a". What will come up is sites that allow postings using standard html <a href > code.

   #4.7 .govs and .edu backlinks: How have other webmasters successfully built these?

   #4.8 Google's Matt Cutts has more backlink building techniques.

Motivational Tip: Building good backlinks accounts for a big chunk of the reasons for high keyword rankings. SEO Reasoning Ratios Why a Website Ranks High for Keywords shows this.

Tip A: It is ok to get as many new links as you can. Matt Cutts: Is there such thing as building too many links?

Tip B: Improving BL quality: I count four new links pointing to a page that is listing my link as one new BL. I count eight new backlinks that point to a page pointing to a page listing my link as one new BL. This only works when avoiding search engine crosslinking penalties. One technique: Posting and making friends at forums will create hyperlinks pointing to your profile page that is listing your link.

Tip C: 30% to most of a site's BLs should point to its inside (non-home on www) pages.

Tip D: Most inside pages at the same site should point to each other. In other words, it is a must that your inside pages contain hyperlinks to one another. A link to one or two of your inside pages can be placed on your home page and on half its inside pages within the main content.
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#5. Updating content on your main page frequently is important for organic rankings. For less important sites, I would update them whenever (naturally). Examples: MyStrongestSite.com, My2ndStrongest.com, My3rdStrongest.com each get an update every 3 days or sooner. My4thBest.com and My5thBest.com each get an update every 7 days or sooner. My6thBest.com gets an update every 21 days. MyLowTrafficSites.com get updates when I notice they contain an outgoing link not working.

Tip A: Updating your description meta tags to reflect page content is good to do. Improving something about the first 200 words in the main body should be habitual. Adding one new sentence to the main content is possible. Deleting, adding or changing one url is good. Updating an additional web page, at the same site, will also help organic rankings. Changing a title meta tag every 6 to 24 months is good.

Tip B: The Links menu in IE browser can be used to organize due updates. Bookmarks can be renamed, using a right click. I use abbreviated words and the due date of each site's next update. I then work in an orderly fashion.

Tip C: The person worthy for the job of updating a site is the one who has potential or already works on creative writing in the site's theme. All other necessary job functions like using your web site's hosting software and learning HTML should be easy.

Yet I will put them in charge of the duties of the temple and all the work that is to be done in it. - Ezekiel 44:14

Motivational Tip: Updating accounts for a big chunk of the reasons for high keyword rankings: Reasoning Ratios Why a Website Ranks High for Keywords shows this. If you maintain a 3+ year old site with 1000+ semi-unique backlinks, then more frequent updates could increase organic traffic within ten days. [Thy Do It Yourself lists more "If you maintain, then within" scenarios, under Google Algorithm Boost Guesstimations.]
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SEO Checklist
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#6. Creating additional web sites [Thy Affordable Hosting] will give you the opportunity to see if you can create another high organic hitter with SEO. Also, creating Free hosting pages and blogs at other (non-owned) urls will allow for safe crosslinking.

Tip A: I recommend owning around 10 sites hosted on 3+ different servers. Any additional sites should be free. If you are the only webmaster, I would not maintain more than 15 sites. A site must be updated (attended to) to be of high SE quality. Also, I would focus on acquiring three-plus BLs a week per high engine hitter first. I know this BL focus works from my visitor stats at Google Analytics.

Tip B: The best way to go about maintaining more than 15 sites is to hire an extra webmaster(s). I maintain over 40 sites, 19 I bought and the others I picked up for free. However, it is too much work for one webmaster. The free sites I maintain are hosted at other (non-owned) urls. They include blogs, groups, and subdomains. I picked these free sites up after determining they can get high organic rankings with SEO work. Non-owned sites are likely lower quality when the index page is not branching-out to your page.

Tip C: Before signing up for a free webpage, I would check other pages at the domain to see if they come with built-in pop-up ads. Then, I would avoid these. These pop-ups are found by searching for the domain (tripod.com) at an engine, then visting the results (free addresses in SERPs).

Tip D: Crosslinking with your owned sites at the same hosting company is risky. I like to avoid a big engine algorithm penalty that could occur when crosslinked sites are turned off and on at the same time.
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#7. This web page, Thy I Statements, Work Priorities, Google Webmasters and Yahoo! Search Indexing should be top-priority reading. Also, at YouTube, any videos on SEO can be helpful. When you find a new idea, could you let me know about it? I can talk, through email.
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#8. Links not working should be minimized because no one likes to be sent to a url not found! I manually run through all my outbound links and copy paste to notepad the bad ones. After a few days, I remove those sites that are not working for a 2nd time.
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#9. The use of pop-ups must be minimized. I notice that sometimes using target="_blank" in the <a href > code will instruct the internet browser to treat it as a pop-up.
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#10. Only the smallest banners, in byte size, should be placed on web pages. This helps speed up a site's load time.

Tip: Google's free Picasa can be used to edit images. Features good for SEO: Cropping, then minimizing byte size under File > Export Picture to Folder > "Resize to." Images cannot be resized in height or width (no stretching or shrinking) in Picasa, keeping all pics' high quality.
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#11. The bytes (equal to keyboard characters) of html write-up should be minimized. This helps maintain fast loading pages. Traffic Stats > Average Load Time shows the % of sites that are slower. Also, at Google.com, after clicking View Source, there are few to no carriage-returns or unused spaces.
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#12. Outbound links that ended a link exchange, should be removed whenever there is time. Outbounds with a PR 0 Home Page should be first-priority. I keep a list of sites to avoid for those who end link swap agreements. I then refer to this database before spending time creating another link exchange.

Tip: There is a possible engine algorithm penalty when a site has too many (over 50) outbounds on pages. Also, I would only remove outbounds after the other webmaster removes your backlink.
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#13. The amount of images, on every web page, should be minimized, to keep a site fast.

Tip A: All images should be named using a relevant keyword(s). Any image names (web address locations) that are being used on other websites should be kept on your server (not be deleted). This is done by copying the image, then creating a different name for the duplicate. After doing this, there will be two of the same images in your hosting server but with different addresses (names).

Tip B: All-to-most of a site's images must be saved into its own hosting server. This will help keep your site's speed contingent on one server.
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#14. Your site's hosting server should be fast. This is for user friendliness.
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#15. Title meta tags, on all web pages, must contain minimal amount of hyphens, commas and stop words (a, if, the, then, and, an, to, etc). Description meta tags, on all quality pages, must reflect the content and contain minimal amount of the @ symbol.
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#16. Good <h1>, <h2> and bold tags are a must.
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#17. To optimize a site's speed, Google recommends using Mozilla Firefox Web Browser & Firebug Add On.
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#18. Your sites' hosting services should be on automatic renew. If you own a bunch of sites, your big renew charge must clear your available credit card (or other method of payment) amount. Also, it is important to update your credit card, right before it expires.
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#19. Logging SEO work can help to guesstimate the causes of a site's higher rankings. Why not go out on a limb and do something on this checklist that you have not done?
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#20. Maintaining link swap and other Email Scripts in notepad helps streamline work. I would only send emails that are professional. Adding your name and contact info at the end of these looks good.
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#21. An author meta tag will increase the odds of coming up in a search for your name. Example: Use <meta name="Author" content="yournamehere"> between the <head> </head> tags. This tag could give a site higher engine algorithm score because its author's name is in the public eye, a condition of trustworthiness cultivation.
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This SEO Checklist can be highly effective, when used with Thy I Statements & Work Priorities.

 TOP 10 Search Engine Optimization Tips

Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many people make the mistake of spending thousands of dollars on just Pay-Per-Click (Sponsored Ads) campaigns before they realize that most people click on the non-sponsored listings more than "Sponsored Ads". There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are in my opinion the most valuable and timeless. They are also current, as I'm making a point to update this list respective to changes in search engine algorthims.
The Top 10 SEO Tips contained in this tutorial were created after years of experimentation and practical application with hundreds of client websites, mostly with final results of achieving higher ranking within the first page of search engine results. We hope you find these SEO tips valuable. For an in-depth study of everything we know about search engine optimization, please visit our new Blog Marketing Toolkit website, download our free eBook, or give us a call.
SEO Tip #1: Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn't what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.
Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is best place to start. However, there are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free.
Here is a core principle of the Top 10 SEO Tips: When using any SEO tool for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to create small clusters (or silos) of keywords. The results will always return new suggestions and ideas, sometimes surprising ones that you may not have thought of. In the Sponsored Ads, these clusters become your ad groups. With your SEO, they become the directories (or taxonomy) of the content you'll want to have on your website.
Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly for keywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO:
Buy Used Amazon Kindle Online
Nike Shoes Kobe Mens Size 10
Find a Roommate in NYC
SEO Tip #2: Discover What Your Competitors are Doing

It's a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.
Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:
Competitor rank in the search engines
Quantity AND quality of incoming links (prioritized)
What keywords are in the title of linking page?
% of links containing specific keywords in the link text
The Google PageRank™ or MozRank of linking pages
The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:
Click the link to their Site Map page and see what keyword you find in the links
Get a savvy web person to find and parse their XML Site Map to find keywords in page names
View the HTML title and meta tags of your top competitors to compile a list of needed content
SEO Tip #3: Write Very Linkable & Sharable Content

An article is not a sexy thing to look at here in today's online marketing world. Generic content can't be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):
The content is useful
The content is original
You can't help but link to it
There are supportive facts and references
There's enough detail that nobody can memorize it
Something fun or interesting is included (like video)
It's not just blah, blah, blah, content
There's enough call to action to invoke engagement
There are visual examples, charts, and references
You had multiple contributors who all link to the content
You thank or compliment someone who shares it with others
You have an offer, discount, or promotion included
How To's and tutorials are a great way to get people to link
Create a controversy
Answer questions
Conduct research & discuss the results
Get involved with social media
Create lists (Top 50 Link Building Techniques, etc)
Get a blog and establish yourself as an authority
Run a service or create a product (ie: Firefox extension)
SEO Tip #4: Optimize Your Title and Meta Tags

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert's have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them and what happens when you optimize them.
The meta "keywords" tag won't be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.
Optimizing Your Homepage Title

There are different theories about how long your homepage title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO tips for the title on anything other than the homepage would be to keep the title under 66 characters and relevant to the content on the page. However, some (including myself) argue that the value of the homepage title may warrant additional search term inclusion. Let's take a look at Amazon and Ebay homepage titles:
eBay - New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices
Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
Local SEO Services, Local Search Engine Optimization, Mobile Search, Online Advertising for Local Businesses | LocalSplash.com
Buy.com - Computers, Electronics, Digital Cameras, Books, DVDs, Music, Games, Software, Toys, Sports
Optimizing Your Homepage Meta Description

Same best practice applies here. Get those top terms into a description that isn't spamy and is a clear indicator of what your website is about. Below are the meta descriptions from eBay and Amazon.
Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world's online marketplace. Sign up and begin to buy and sell - auction or buy it now - almost anything on eBay.com.
Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.
The rule of thumb here is to get your most important keywords into your homepage title and meta description.
Optimizing Subpage Titles and Meta Tags

Let's take a break for a moment and discuss Click-Through Rate (CTR) and Bounce Rate. When you perform a search in a search engine, what shows up in your web browser is called an impression. When you make a selection, that selection is called a click. Google and other search engines record each impression and each click to help them understand which listings are being clicked on the most. They also record patterns (so stop thinking about getting all your friends to search for and click your listing). If the majority of normal search volume selects your listing, you'll have a higher CTR and higher ranking; same applies for Sponsored Ads by the way.
That being said, if a healthy percentage of searchers return to Google's search results (called a Bounce) and select a different listing, your CTR value will be reduced and ultimately so will your ranking.
To get and stay at the top of the search results, you need to be the most attractive listing in the search result, and you need to provide enough content to prevent the searcher from leaving your website to find a different listing.

This one SEO tip could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don't forget to squeeze your keywords in there as well.
If you ever forget this SEO tip, just perform a search in Google for "title tag principles", where you'll find my listing invoking these principles. Told ya I was good at this stuff, didn't I?
Here's some sample syntax:
<title>Call to Action, Keywords, & Value Proposition (under 66 characters)</title>
<meta name="description" content="Differently worded call to action, keywords, & value proposition (under 160 characters)" />
<meta name="keywords" content="one to five keywords separated by commas" />
SEO Tip #5: Optimizing Your Headings and Subheadings

In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C's guidelines as well as commonly accepted "best practices" for organizing a web page (page structure).
Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here's a piece of code you can pop into your heading:
<style type="text/css">
      h1 font-size: 18px;
      h2 font-size: 16px;
      h3 font-size: 14px;
</style>
Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.
SEO Tip #6: Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It's also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes. Sample syntax might be:
<a href="http://www.seotipswebsite.blogspot.com.com/seotips.htm" title="SEO Software to Help You Get Higher Search Engine Ranking">SEO Software</a>
The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine and to the visually impared. Here's how you might use ALT attribute in an image tag:
<img src="http://www.seotipswebsite.blogspot.com/images/logo-top10seotips.jpg" alt="Top 10 SEO Tips - Search Engine Marketing Tips and SEO Software Featured by SEO Expert Steve Wiideman">
SEO Tip #7: Optimizing File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is "golf putters" you'll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It's not confirmed, but many SEO's have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.
More important is your web page's filename, since many search engines now allow users to query using "inurl:" searches. For fun, try this query in Google (copy/paste): "ebook site:.com filetype:pdf". You'll find all you can eat eBooks (you're welcome).
Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).
You may need to contact your IT department or webmaster to rewrite your page URLs if your website platform is non-accommodating to custom URL nomenclature.
SEO Tip #8: Tell the Search Engines What to Index

I may take a lot of heat from the other SEO's out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with "site:" to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world (case in study: all the free PDF's you're probably still downloading from SEO Tip #7).
Optimizing Your robots.txt File

By far the easiest top 10 SEO tips you will ever do as it relates to search engine optimization is include a robots.txt file at the root of your website. Open up a text editor, such as Notepad and type "User-agent: *". Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to "please feel free to crawl every page of my website".
Hopefully, you've already moved all the excessive JavaScripts and CSS styles into their own folders on your website to reduce the filesize and load time of the pages on your website. If you have, adding a simple "Disallow: /js/" to a file called the robots.txt will tell the crawlers not to bother with files in the JS folder and to only focus on your content, as opposed to non-important source code. Here's an example of the robots.txt file from this website:

Redirecting Duplicate Content

For consistency, it's better to have one version of each page to get all the inbound links and earn all of the points with the search engines. This means telling Google and Bing (in their respective Webmaster Tools) to only index the www.-version of your website (or the non-www version if you're "one of those types of people"). You can also use your Windows Server or a file called the .htaccess file on your Apache server to permanently redirect one version to the other.
Next, add a new tag to every page of your website to prevent other versions of the page from appearing in the search results. Just think about all the different ways we display content. There are often "Print View", "Flash Version", and pages with reviews, ratings and comments that append page URLs with strings such as &rating=5, &view=print, etc. To correct this issue, we add a Canonical Tag to every page of the website. Here's the syntax:
<link rel="canonical" href="http://www.seotipswebsite.blogspot.com/seotips.htm" />
Finally, you should round up all those domains you bought and make sure they are pointing to your one main website with a 301 Permanent Redirect. Bruce Clay created a way to this efficiently which he called an IP Funnel. I've been the victim of this so many times being an SEO Expert. More than once, I've found myself scratching my head trying to figure out why a website would not get Google PageRank™, only to find out later than an older domain held by the client had been displaying the same content and had been the one Google gave the credit to.
SEO Tip #9: Feed Search Engines Static and XML Site Maps

Optimizing Your Static Site Map

PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank™ works, but what it comes down to is having efficient navigation throughout your site. That where a site map page comes in. Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content. This SEO tip is one of my favorite of top 10 SEO tips.
It used to take 4 clicks to get to a product page at www.questinc.com. By creating a site map, users and search engines can now access any page on the site with only two clicks. The PageRank from these deep pages went from 0 to 2 in about 3 months and the ranking went from virtually not existent to #1 almost across the board for nearly 2,000 pages on their site.

Feel free to search Google for any of the terms on this catalog page, such as MITSUBISHI Monitor Repair. See how powerful a static site map can truly be.
Using XML Site Maps

Though you may feel like it is impossible to get listed high in Google's search engine result page, believe it or not that isn't Google's intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they've even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you'll also find a great new linking tool to help discover who is linking to your website.
For Google, these two pieces in the top 10 SEO tips would be to read the tutorial entitled How Do I Create a Sitemap File and to create your own. To view the one on this page, website simply right-click this SEO Tips Sitemap.xml file and save it to your desktop. Open the file with a text editor such as Notepad.
Effective 11/06, Google, Yahoo!, and Bing will be using one standard for site maps. Below is a snippet of the standard code as listed at Sitemaps.org. Optional fields are lastmod, changefreq, and priority.


<?xml version="1.0" encoding="UTF-8"?>

http://www.seotipswebsite.blogspot.com

   <url>

      <loc>http://www.example.com/</loc>

      <lastmod>2005-01-01</lastmod>

      <changefreq>monthly</changefreq>

      <priority>0.8</priority>

   </url>

</urlset>

SEO Tip #10: Use Checklists and Validators

There are several ways to validate the accuracy of your website's source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.
Start by analyzing broken links. One of the W3C's Top 10 SEO Tips would be for you to use their tool to validate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu's Link Sleuth, which you can find on our SEO Software page.
Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C's HTML Validation Tool and to their CSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.
The final step in the last of my Top 10 SEO Tips is to validate your search engine optimization. Without having to purchase software, the best online tool I know of for this (now) is my own SEO Audit List, which contains website-level SEO validation, webpage-level SEO structure and keyword optimization, and off-page SEO strategies you should have in your arsenal. You can also use seotipsWebsite.blogspot.com and other online tools. However, they aren't as inclusive (yet) as my Audit Checklist.

Other SEO Tips

If you liked the SEO tips above, you're going to love my newest Free SEO eBook, entitled: SEO in a Day. It's packed full of more tips and tutorials, was well as some great ideas for developing incoming links. You may also enjoy our blog at SEOSteve.com.
Thanks for stopping by!